Diners Club France Patisserie Week
The Diners Club France Patisserie Week is not just a pastry festival, it's a unique experience. Since 2021, it has been held at Western-style pastry shops and hotels nationwide, offering a tantalizing array of French pastries. Each participating store crafts unique sweets based on a common theme, using carefully selected ingredients. This event is a true exhibition of theme-based sweets, a testament to the artistry of pastry chefs from all over the country. It's a festival that's gaining more and more fans and attention each year, promising a truly intriguing experience for all.
Event Overview:
Event name: Diners Club France Patisserie Week 2024
Date: July 1st (Mon) to July 31st (Wed), 2024
Summary: Participating stores nationwide will sell themed sweets to the public during the event.
Venue: Participating stores nationwide
Organizer: Diners Club France Patisserie Week Secretariat
Special sponsor: Embassy of France in Japan
Last year, the Diners Club France Patisserie Week saw a staggering 230 stores from Hokkaido to Okinawa participating in the sweets festival, with over 60,000 people visiting the stores. This year, in its fourth year, the event is set to reach new heights with 301 stores participating, marking the highest number of participants ever. The summer patisserie tour will be held grandly all over the country, promising an exciting and vibrant experience for all.
This year's theme is "Savarin," which is a traditional French pastry named in honor of Brillat-Savarin, the author of "In Praise of the Taste" and a well-known French gourmet. The pastry is usually ring-shaped, and if it's not, it is called "Baba". It is soaked in syrup to give it a moist texture and is usually topped with fruits, whipped cream, nuts, etc. The standard syrup used is rum or Armagnac, but summer versions use gin, wine, Grand Marnier, etc. Each participating store will create its original "Savarin" specifically for this event and offer it for a limited time.
Diners Club France Patisserie Week Secretariat said, "This year, we are organizing a "Sweets Quotes & Stanning" event to celebrate the famous quote by gourmet critic Brillat-Savarin: "Tell me what you eat, and I will tell you who you are." We invite pastry chefs and the general public to take part. We also encourage using ingredients from Ishikawa Prefecture and the Hokuriku region to support the areas affected by the 2024 Noto Peninsula earthquake."
Charles-Henri Brosseau
Cultural Advisor for the French Embassy in JapanDirector of the French Institute of Japan
Yukiko Omori
Representative, Etre Patisse CuisineFrench Pastry and Cuisine Expert
