“Mori no Beer Garden” Returns for Its 41st Edition, Opening April 22, 2026 at Meiji Jingu Gaien
A First for the Series, Introducing the Weber Grill and Tarp Tent BBQ Experience
An extraordinary escape in the heart of the city
What defines the new experiential value of Mori no Beer Garden? Step inside, and it is hard to believe such a lush “forest” exists in the middle of Tokyo. From spring through early autumn, this beloved seasonal destination draws crowds year after year. Now in its 41st edition, Mori no Beer Garden has evolved beyond a simple hallmark of the season, continually adapting to the changing expectations of its guests.
Set within the prime location of Meiji Jingu Gaien in central Tokyo, the venue offers an open, airy setting surrounded by abundant greenery. While this natural charm has always been its defining appeal, this year introduces a significant new element: a fully immersive, authentic BBQ experience.
From All-You-Can-Eat to Immersive Experience: A Shift in Value
Traditionally, Mori no Beer Garden has been known for its casual, all-you-can-eat format, an easygoing style that invites guests to indulge freely. This year, however, the concept takes a decisive step forward.
The newly introduced highlight is an authentic BBQ area featuring Weber grills. Designed for groups of two to six, each party is accommodated in its own tarp tent, creating a more private and curated setting. Here, the focus shifts from volume to quality, with premium ingredients presented in a course-style format that elevates the entire dining experience. Equally noteworthy is the renewed sense of atmosphere. A waterfall feature, suspended for three years, has been restored, bringing with it the soothing presence of flowing water and a deeper connection to nature. The result is a space where guests can slow down and truly unwind.
Takao Sasaki, President of Royal Contract Service Co., Ltd., captures the essence of this transformation: “We are evolving from a place where people simply eat their fill into one where they can enjoy the space, the ingredients, and even the time itself.” As his words suggest, this year’s Mori no Beer Garden marks a clear and intentional shift toward experiential value. It is not merely an upgrade of facilities but a thoughtful redesign of how time is spent and how memories are created.
Elevating the Dining Experience with Kirin’s Signature Ale
At Mori no Beer Garden, a diverse lineup from Kirin Beer is available, yet one selection stands out: Kirin Good Ale. With its fruity aroma and flavor, balanced by a clean, refreshing finish, this well-rounded brew delivers a deeply satisfying glass that enhances the overall dining experience. It pairs especially well with juicy meat dishes, where the richness of the food and the ale's brightness complement each other, bringing out the best in both. Enjoyed alongside the meal, its character becomes even more pronounced, adding depth and dimension to each bite.
Even within an all-you-can-drink format, the offering goes beyond mere volume. By presenting a thoughtful range of flavors and allowing guests to choose based on taste, the beverage program itself becomes part of the elevated experience, symbolizing this year’s broader evolution.
Balancing Volume and Quality: A Strategic Evolution
Behind this transformation lies a clear shift in customer expectations. While demand for affordable, casual dining remains strong, a growing segment now seeks a more refined setting that offers higher-quality food and a more relaxed, immersive experience. To address both audiences, this year’s concept has been deliberately structured into two distinct offerings:
- Standard Plan, all-you-can-eat and all-you-can-drink
- Weber BBQ Plan, all-you-can-drink
By maintaining accessible pricing while preserving quality and expanding the range of choices, Mori no Beer Garden achieves a careful balance. This thoughtful design is arguably one of the key reasons it has continued to attract loyal guests over the years.
A One-of-a-Kind Urban Forest in the Heart of Tokyo
What ultimately sets Mori no Beer Garden apart is its location.
- Excellent accessibility from across central Tokyo
- A vast and open-air environment
- A setting surrounded by rich greenery
Few places in the city can offer all of these elements at once. As Takao Sasaki notes, “This location itself is our greatest asset.” To spend time immersed in nature while standing at the very center of a global metropolis is an experience in itself. When combined with food and shared moments of connection, it creates a value that goes beyond dining, something more memorable, more atmospheric, and distinctly unique to Mori no Beer Garden.
What “Omotenashi” Truly Means
For Royal Contract Service Co., Ltd., “omotenashi” is not a one-size-fits-all concept of service. The company has built a strong track record operating in diverse environments, including airports, expressways, sports facilities, and hospitals. From this breadth of experience, a clear philosophy has emerged. As President Takao Sasaki explains, “It is about delivering the most appropriate service for that specific place and for each individual guest.”
This philosophy is fully embodied at Mori no Beer Garden. Whether visitors are seeking a casual, lively gathering or a more refined, memorable occasion, the space is designed to accommodate both, ensuring satisfaction across a wide spectrum of expectations.
The Untapped Potential of the Inbound Market
Looking ahead, one of the most promising growth areas is inbound demand. Currently, the majority of guests are domestic visitors. However, expanding outreach to embassies, foreign chambers of commerce in Japan, and international corporations represents a significant opportunity.
With its unique positioning as an urban retreat, Mori no Beer Garden holds strong appeal for overseas visitors as well. For those seeking an experience that blends nature, cuisine, and social connection in the heart of Tokyo, the venue offers a compelling and highly marketable proposition.
From Beer Garden to a Platform for International Exchange
Looking ahead, the vision extends beyond a simple food and beverage event. New possibilities are already taking shape, including:
- Collaborative events featuring cuisines from around the world
- Cultural exchange programs that bring people together through shared experiences
Mori no Beer Garden is evolving from a seasonal summer attraction into a dynamic platform for connection across the city. It is no longer just a place to dine but a space where cultures can come together and interact.
Conclusion
From all-you-can-eat to experiential value.
From city setting to urban resort.
From a domestic seasonal event to a platform for international exchange.
Now in its 41st edition, Mori no Beer Garden stands at the threshold of its next chapter. Its quiet yet decisive evolution reflects the direction in which Japan’s food service industry is heading, offering a glimpse into the future of dining in Japan.
Visitor Information
General Information
Access
Opening Hours
Regular SeasonSummer Season (July 18 to August 31)
Pricing Plans (All prices include tax, 2-hour seating)
Standard PlanRegular Rates, weekends, public holidays, and weekdays from July to September
Weekday Special (April to June)
*Excluding April 29 and May 4 to 6
Weber BBQ Plan, includes all you can drink
Optional Add-on
Reservations
Online reservations: https://www.morinobeergarden.com/Telephone reservations: 03-5411-3715, 11:00 to 20:00
*Reservations accepted up to one month in advance
Contact
Telephone: 03-5411-3715, 11:00 to 20:00Website: https://www.morinobeergarden.com/
